In scent marketing, there are myriad scents that you could use to tell a story or convey your brand’s persona. Choosing which scents or combinations thereof to use to amplify your brand’s marketing strategy can be overwhelming.
With so many options, the assistance of experts, such as us at Scent.ology, can help you find the exact right combination of aromas to boost sales and drive better brand recognition.
Here are 3 different scents that are known to drive sales and are considered money-making scents in the realm of olfactory branding:
- Vanilla
Vanilla is a very popular scent commonly associated with warmth and comfort. The luxurious and relaxing aroma elicits feelings of contentment and familiarity, which are positive emotions that put customers at ease.
When customers are more relaxed, they are more likely to spend time in a retail environment, leading to longer shopping durations and an increased chance of discovering products they wish to purchase.
Vanilla’s pleasing aroma often triggers positive emotional associations, as it can tie back to the comforting memory of good food and homeliness. This leads to a traditionally better shopping experience and improved customer satisfaction.
- Citrus
There are various citrus scents that you could use in your scent marketing strategy, such as lemon, orange, grapefruit, and more. These zesty aromas are considered refreshing and invigorating, which can also lead to positive emotional responses.
Generally speaking, citrus aromas are thought to stimulate alertness and heighten the senses, which can be beneficial in retail environments where you wish to ensure that customers are focused and attentive to their surroundings.
The positive impact of increased engagement makes customers more likely to explore the space, and increased energy levels can lead to more impulsive buying decisions.
The fresh and lively nature of citrus aromas also elicits a feeling of cleanliness. Additionally, creating an energetic atmosphere when a retail space is considered clean and fresh improves customer perception, leading to increased trust in the products and services on offer.
Ultimately, this can lead to greater spending and a higher likelihood of repeat patronage.
- Lavender
Lavender is commonly known to have a calming effect on those who smell it. While not appropriate for every type of retail setting, stores that wish to elicit a calming atmosphere can use lavender to reduce stress in customers and encourage them to spend more time shopping in the store.
The increased lingering time can lead to increased browsing and a higher likelihood of making purchases. When customers are relaxed, they are more likely to consider their purchases carefully and explore a variety of options.
Extending the length of time that customers stay in a store can provide significantly more opportunities for customers to engage with products, leading to potential upselling and ultimately more significant sales.
There are many aromas that can be employed to boost sales. The ones mentioned in this blog are just a handful of examples. Contact us at Scent.ology today to find out more about how the power of scent can be used to encourage spending.
