In today’s competitive world, giving everything of the best in a product or service launch takes a great deal of thought and planning. The sights and sounds you use will have an impact on your guests and help create a favourable impression. But now enter another sense – the sense of smell.
Scent marketing is an exciting way to add pizazz, given the powerful influence that scents can have on consumer behaviour and how your brand is perceived. Adding a customised scent to the scene enhances the experience and helps create that lasting impression you are looking for.
Tips on Using Scents to Improve Your Launch
Using scents to influence your customer’s emotions and create a more memorable experience has been proven to promote brand recognition and loyalty. By including a tailored scent in your launch event, you can achieve the following:
- Improve the overall atmosphere: The silent power of scent can help to create a mood that aligns with your brand or product.
- Leave a lasting impression: While it is not something that your customers can see, infusing a fragrance in your launch event venue can help create a signature scent that will long be associated with your brand or product.
- Connect with your customers on an emotional level: Scents can prompt emotional reactions as customers are reminded of other times in their lives linked to these odours. For example, imagine if you could smell freshly baked bread right now and how it would make you feel.
How to Choose the Perfect Scent for Your Brand
The expert team at Scent.ology has all the skills and experience to come up with the right scent to promote your product or service. When developing this custom scent, we consider some of the following aspects:
- Your brand identity: What are your brand’s personality and values?
- Your target audience: Who is your product or service targeted at, and what are their likes and preferences?
- Your product or service: What is the nature of your offering, and what type of scent would compliment it?
- Your event or occasion: Do you need a scent for a specific event or occasion? What is the overall theme or atmosphere you would like to create?
Contact Scent.ology today for a custom-designed scent for your next launch event. Experience the power of scent marketing to shape customer emotions and create a memorable brand identity experience.
