One of the best things about scent marketing and using aromas to enhance your brand image is that, when used correctly, it can lead to a significant uptick in customer retention.
With winter around the corner in South Africa, it is time for your business to consider what wintry aromas might be used to help ensure that customers come back to your business. Winter is a time when most people want to spend as much time at home as possible, where they are warm and cosy. Therefore, using warm and cosy scents in your business could help make them feel at home when they are interacting with your brand.
Here are 5 delicious aromas that are widely accepted to be effective in scent marketing during the winter season:
- Bergamot
Bergamot is a popular winter fragrance that gives off a somewhat citrusy aroma. This citrusy scent is refreshing and can serve to invigorate customers and make the atmosphere of the place more lively. This makes bergamot a popular choice for places such as retail stores and offices. In these kinds of business environments, you want to increase productivity among your staff while also encouraging enthusiasm and energy in your customer base so that they can keep on shopping.
- Cedarwood
Cedarwood, which has a woody and warm aroma, is commonly associated with winter. The smell of cedarwood evokes feelings of cosiness and warmth, which makes customers feel like they are right at home when interacting with your business.
Places that encourage relaxation might find cedarwood to be a particularly useful fragrance. This makes it ideal for businesses that provide wellness treatments and similar services. Therefore, spas, massage parlours, physiotherapists, and even doctor’s offices can benefit from cedarwood by making the atmosphere more relaxing and comforting.
- Cloves
Cloves are spicy and invigorating while also being warm and welcoming. Cloves are associated with winter because they are often used in warm dishes that serve to soothe the soul. The smell of cloves is a great choice for places that serve food, such as restaurants, cafes, and even coffee shops, as cloves are a popular addition to a variety of wintry dishes. By including cloves in your scent marketing approach for winter, you can ensure that customers want to stay longer because they will feel like they are sitting in front of a warm fire in their minds.
- Frankincense
Frankincense is well-known as a fragrance owing to its inclusion in the Nativity story. This resinous scent is often used as a part of winter fragrance concoctions owing to its ability to create a calming atmosphere.
Because of its association with biblical narratives, it is a popular choice for places that encourage some form of spirituality. This makes frankincense great for use in places such as yoga studios, wellness centres, churches, or counselling offices. It’s great for any place that seeks to make people calm and capable of self-reflection.
- Amber
Amber is an unusual scent, but it is warm and rich, making it particularly effective during the winter. This is due to the fact that it exudes a sense of comfort, luxury, and cosiness. If you want your customers to feel at home, then amber is a great choice. It’s particularly effective in places such as high-end retail stores and hotels because of the rich and luxurious feelings that it evokes.
This winter, make use of a variety of well-chosen scents to attract and retain your customer base. Get in touch with us at Scent.ology and let us help you find the perfect aroma for your brand.
