Surviving as a business today is tough and everyone is employing different tactics to get themselves noticed. Small businesses, in particular, feel the pinch when there is a downturn in the market. So, what can you do for your small business to make you stand out from your competitors?
Scent is a powerful resource and is often overlooked as a marketing tool. However, evidence shows that selecting and using the right scents in your business can go a long way towards enhancing the customer’s experience.
Scents are directly connected with emotions. Stop for a moment and think of the heady smell of jasmine on a warm summer’s evening. What springs to mind? Maybe you have a memory attached to that fragrance and the emotions that follow.
Scent marketing employs the power of scent, memory, and emotional connections to improve customer satisfaction. Scent.ology takes a closer look at how this works in small spaces.
Using Scents in Small Spaces
Scent marketing is an innovative way to utilise the powerful influence that scents have on consumer behaviour. This cost-effective strategy can help you in the following ways:
- Creating memorable experiences: The right scent will leave a impression on your customers, building brand loyalty and recognition, lining them up to be repeat customers.
- Building your brand identity: Scents add to your brand’s personality and help to create a stronger connection to your brand.
- Improving your customer’s mood and behaviour: Scents can affect customer behaviours like increasing dwell time, reducing stress, relieving fatigue and improving mental alacrity.
How to Choose the Perfect Scent
To make sure you choose a scent that will work well in your smaller space, we recommend consulting the experts. Here at Scent.ology, we can help you select:
- The right scent: A fragrance that aligns with your brand identity and scenting goals.
- The ideal scent intensity: Just the right amount of fragrance infused into your business will create a pleasant atmosphere without overpowering the space.
- The most appropriate scent delivery device: Scenting to ensure an evenly distributed fragrance for maximum impact.
By including scent marketing in your small business strategy, your small space can successfully influence your customer’s behaviour and deliver a more pleasant experience. Contact Scent.ology today to find out how.
