The hustle and bustle of an airport can be overwhelming, even for the most seasoned travellers. Jostling with luggage, rushing to make it to the gates on time and often navigating unfamiliar surroundings can be stressful.
This demanding and rather exhausting environment is hardly conducive to shopping. In this blog post, we will take a look at how setting the right scene with scents in an airport environment can influence purchasing decisions.
Strategically placed, custom-made fragrances can nudge passengers towards purchases and greatly influence sales volumes. Don’t overlook the power of scent marketing!
Setting the Mood Increases Purchasing Desire
Scent has a powerful influence on emotions and behaviour. By diffusing the right types of scents, airports can create an atmosphere that encourages passengers to spend. For example:
- Relaxation and impulse buying: Remember, the majority of passengers are feeling stressed and anxious, so imagine infusing a calming lavender or chamomile scent into this space to create a calmer, more relaxed environment. This will make passengers more receptive to browsing and impulse purchases.
- Uplight scents for pre-flight indulgence: Citrus and peppermint are known to energise and invigorate. These uplifting scents will work well around cafes and restaurants, making passing passengers more likely to stop in for a snack, meal or beverage.
The Power of Brand Association
Airports have a rare opportunity to create a lasting impression on passengers. Scent marketing can play a crucial role in formulating a signature scent that becomes synonymous with the airport’s brand identity or those of the stores within the airport itself.
This scent remains in passengers’ memories, creating a positive association that can influence purchasing decisions beyond the airport terminal.
For example, a large airport known for its upmarket appeal might use a sophisticated scent like sandalwood or vanilla. This scent, linked to the positive travel experience, could subconsciously influence passengers to make purchases at high-end duty-free stores, even if they encounter similar products elsewhere.
Your Partner in Successful Airport Olfactory Branding
Scent marketing is a powerful tool but it requires expertise in busy airport spaces. Scent.ology is your trusted partner in creating a successful scent strategy.
Contact us today to find out how we can tailor a scent marketing solution for your business. We believe in the transformative power of scent as an effective tool in your marketing campaign. Let us show you how.
