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What Is Scent Marketing and Why Are More South African Brands Using It?Think about the last time you walked into a premium hotel lobby. Before you even...
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Struggling to Switch Off at Home? How Home Scents Help Create a Calmer SpaceYou shut your laptop, wipe down the kitchen counter, and finally drop onto the couch....
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Fragrance Fatigue Is Real: When It’s Time to Change Your ScentFragrance fatigue happens when your customers’ brains become so familiar with a scent that they...
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Fragrance and First Impressions: The 7-Second RulePeople form impressions faster than they realise. Within the first few seconds of entering a...
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Autumn Reset: Room Spray Fragrances That Feel Like a Fresh StartThere’s something about autumn that invites a reset. The light softens, and something about the...
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The Mood Economy And How Fragrance Helps You CapitalisePeople make decisions emotionally first, and justify them rationally later. Neuroscience has shown that emotional...
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Beyond Hampers: Why Branded Fragrance Gifts Leave a Lasting ImpressionWe know what's on your mind. You've just finished a big project, or maybe you've...
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When A Brand Has A SmellMost brands spend enormous energy on what people can see. Logos. Colour palettes. Store design....
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From Boardroom to Boutique: How Different Industries Use Signature ScentMany businesses choose the signature scent they personally like. But a boardroom needs to feel...
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The Psychology of Scent and How To Make Your Home Life CalmerWith a busy family at home, you can be forgiven for feeling overwhelmed sometimes. A...
