Have you ever walked into an unfamiliar building and instantly felt at home? Chances are, something in that space triggered a memory or feeling that reminded you of your own sanctuary. It could have been a smell, a sight, a sound, or even the feel of the carpet under your feet.
Sensory marketing relies on these cues to make guests feel comfortable from the moment they walk into the space. You can put this tool to good use in your Airbnb and create a home-away-from-home appeal for every visitor. The experts at Scent.ology take a closer look at how our five senses influence our perceptions and some practical tips for successful sensory marketing in your Airbnb.
Monopolising on the Five Senses
- Sight: It’s important to create visual appeal, starting with your online listing. Include photos with the best lighting and angles to entice guests to book your Airbnb. On arrival, greet them with an appealing space—neat, clean, and tastefully decorated.
- Sound: Create a peaceful atmosphere by ensuring rooms are shielded from noises such as traffic, neighbours or creaky floors. Quiet and calm rooms make for a more relaxing guest experience and a better sleep.
- Touch: By using high-quality furnishings, finishes, and linens, you reveal the quality and cleanliness of your Airbnb. These tactile details will enhance comfort, but also create a lasting impression of care and attention to detail.”
- Taste: A chocolate on the beds or some rusks at your coffee station are sure ways to generate more five-star reviews. It’s best to enquire about food preferences and allergies to keep your guests happy.
- Smell: The sense of smell is one of the most essential when it comes to reminding guests of happy memories and positive emotions. Incorporating pleasant scents throughout your establishment will help them feel welcome and relaxed. They’ll be more likely to enjoy their stay and recommend you afterwards.
The Benefits of Sensory Marketing For Your Airbnb
While there are several ways to ensure your Airbnb offers an exceptional guest experience, sensory marketing is one of the most effective. Here are some benefits you can enjoy with the right scent marketing approach.
- Improved guest satisfaction and loyalty.
- Increased booking and occupancy.
- Increased identification with your brand, which is especially important for hosts with multiple properties or locations.
- Increased advertising through word of mouth and social media by happy guests.
To learn more about the power of sensory marketing for your Airbnb, contact the Scent.ology team today! We can assist with scent marketing solutions that harness the powerful influence of smell, enabling you to create a more memorable experience for your guests.
