Corporate gift-giving is a great way to make an impression on key stakeholders, be they customers, investors, or members of the media. However, if you want your brand to be memorable and if you want to attach a strong emotional component to the memory, then giving a gift that harnesses the power of the olfactory system would be ideal.
As a leading supplier of fragrance oils and diffusers in South Africa, we believe that a scent diffusion device could make the perfect corporate gift for your valued stakeholders at your next event. Here are two key reasons why:
- It’s An Olfactory Branding Opportunity
When it comes to olfactory branding and scent marketing, most of the time, the customer will only smell your carefully chosen brand-associated scents when they enter your premises. While this is still a very effective marketing strategy, imagine being able to send that scent home with customers so that they can smell it again and again, constantly being reminded of your brand.
Gifting your valued customers and other key stakeholders with a diffusion device that has your unique fragrance included can help achieve this. This will allow them to take your brand’s chosen scent home with them to smell whenever they want.
Every time they use the diffuser at home, they will be reminded of your company in a positive way thanks to the pleasing smell of your chosen scent. This can be even more effective if the diffuser has your branding custom-printed on the device itself so that the smell can be linked to the visual reminder as well.
- It’s A Genuinely Useful Gift
Although there are high-end versions on the market, most scent diffusers are relatively simple, low-cost devices. This makes a scent diffuser an affordable choice as a corporate gift. What sets scent diffusers apart, however, is the enduring value that they provide by enhancing any space they’re placed in.
In other words, a scent diffuser is a gift that just keeps on giving. Although the diffuser would perhaps be gifted with your brand’s chosen scent included as a starter, the recipient of the gift could thereafter purchase any number of other fragrance oils to use with the device. This makes the gift useful for years to come, bringing pleasure to its user while reminding them constantly of your company as the source thereof.
Are There Alternatives?
If an electronic scent diffusion device is a little more than your budget allows, you could always opt for a simpler scent diffusion system, such as scent sticks in a decorative jar or vase, which your customers can take home or place in their office.
This is a much cheaper alternative, although scent sticks are generally considered to be single-use systems. This gives you greater control over what scent is used, allowing you to ensure that only your company’s brand aroma is included.
At Scent.ology, we can supply you with the best diffusers in South Africa, with a wide range of fragrances to choose from as well. Contact us to speak to one of our scent marketing experts today about our corporate gift ideas and concepts and ensure that your brand stands out from the crowd!
