You have probably heard of and already experienced “common” fragrance oils we know and love. However, as the world of scenting expands, there is a shift towards using more “unconventional” scents with some surprising applications, affecting our moods and behaviours in unexpected ways.
Let us explore some of these fascinating possibilities in your South African business or home.
1. Food-Related Scents
- South Africans, in particular, can relate to the fragrance of a smoky fire and grilled meat. We all love a braai! Imagine how you might feel if you encountered the subtle smell of grilled meat when you entered a recreational space. It could bring up happy thoughts of being outdoors and relaxing with loved ones around the fire.
- Another one is the amazing smell of freshly ground or freshly brewed coffee. Even if you are not a coffee lover, you can probably agree that the aroma is pleasing. Imagine the mood-boosting impact this could have in a library, study area or workspace.
- Are you tired of the citrussy scent of oranges in your favourite retail store? The crisp and inviting aroma of apples would make for an interesting change with its mood-boosting effects.
2. Nature-Inspired Scents (Not The Normal Ones)
- There is nothing in nature quite as good as the fresh, salty scent of the ocean. This invigorating scent could do wonders in an office environment and give a sense of wide open spaces and calm.
- What about the smell of rain? We all love that delicious scent from the earth when rain first falls. A scent like this would be great for reception areas and spas.
- And here’s another one we all love – that smell of freshly cut grass. Imagine walking into your home or office and getting a sense of the great outdoors in your space.
3. Industrial and Abstract Scents
- Scents like leather or oud in a boutique store could enhance feelings of luxury and sophistication, making the customer more inclined to purchase.
- The scent of ozone is reminiscent of the smell after a rainstorm. It is crisp, clean and almost slightly metallic. Imagine how that would make you feel walking into a wellness centre or gym.
In the ever-evolving world of scent marketing, we should be adventurous and look for other unconventional scents to keep interest and avoid sensory fatigue.
Contact Scent.ology today to find out how we can create customised scents for your business or home. We offer a wide range of scenting products, including scent machines, reed diffusers, room spray, fragrance oils and burners for your South African business or home.
