Gyms, by their very nature, are prone to smelling unpleasant. If you fill a room with sweaty people working out all day long, you’re bound to end up with some smells you’d rather avoid.
What’s more, gyms have a hard time enough as it is motivating people to continue coming back. Exercise is hard and not many people enjoy it, and if the place smells bad, it’s even more crushing.
Controlling the way your gym smells can have a powerful effect on the motivation of your patrons, thereby driving retention, and it can also effectively attract new customers. What’s more, the right blend of fragrances can help your patrons get a better workout and leave feeling invigorated and refreshed.
With modern technology, we can effectively disperse intentionally designed aromas and scents throughout an entire gym. Let’s take a look at some of the different ways the right fragrances can transform your gym.
Improve Breathing
Ingredients such as fir needles and eucalyptus are good for encouraging easy breathing, which is very helpful when exercising. These ingredients also have antibacterial properties and help the space feel clean and fresh.
Add to this some invigorating ginger, lemon and perhaps some spearmint to help improve concentration and focus.
These types of fragrances are an excellent choice for the cardio area of the gym, where people will be most likely to be breathing heavily.
Uplift And Invigorate
Certain fragrances can revitalise and re-energise gym patrons, helping them work out more intentionally and for longer without suffering fatigue.
Ingredients such as niaouli, bergamot, eucalyptus and orange are perfect for invigorating anyone who smells them. A bit of black pepper and maybe some white cypress added into the mix could help promote focus and calm.
This is a great fragrance for other areas of the gym, particularly around areas such as the weightlifting section, where patrons are generally focused on pushing themselves towards a goal.
Cool Off
Fragrances from ingredients such as mandarin and sandalwood can soothe and calm patrons, helping them feel centred and relaxed.
These fragrances work well in the cool-down areas of the gym, such as the changing rooms, as well as in yoga studios, for example.
For a wide selection of fragrances to suit a wide array of applications and expert advice on your scent marketing strategy, contact Scent.ology today!
