Often, when we notice a scent, it reminds us of something from our past. We can harness this simple power of scent in our scent marketing campaigns. However, these days, the memories and emotions might leave the potential customer thinking that the fragrance is “old” or “outdated”, like our grandmother’s perfume.
At Scent.ology, we understand the importance of customising your scent marketing efforts to resonate with your target audience, and this will largely be influenced by the generational group to which they belong.
Understanding Generational Scent Preferences
To help us understand generational preferences, we need to bear in mind these key points:
Baby Boomers and Generation X:
- They prefer classic and traditional scents, which will more likely remind them of comforting memories.
- Nostalgia and memories significantly influence their choices and purchasing decisions, as they take comfort in the familiar.
- They are more easily swayed by established brands and everyday options and are reassured by products and services that are tried and tested.
Millennials and Gen Z:
- They place much value on personalisation and individuality in their scent choices.
- They are more likely to be attracted to niche scents that they think better reflect their personal sense of style.
- The digital world, specifically social media, heavily influences their preferences and buying patterns.
- They are eco-conscious consumers and seek products and services that demonstrate a commitment to ethical and sustainable practices.
- They welcome unisex and non-gender-specific scents.
- They favour products and services that promote holistic and natural approaches and transparent information sharing.
How Can Scent.ology Help?
As a pioneering scent marketing and branding company, we understand these evolving fragrance trends and consider them when crafting olfactory identities that leave a lasting impression.
Our expertise extends beyond just providing you with a scent and a scent machine! We will help you analyse your target audience, taking note of their generational preferences and cultural influences.
Then, we’ll develop customised fragrance solutions that will resonate with them and increase brand recognition and customer engagement. Our satisfied clients come from a range of industries including hospitality, airlines, shopping centres, financial institutions, hospitals, and many more.
Want to keep ahead of the curve with customised scents that match your brand’s personality and resonate with your customers? Contact Scent.ology today for scent marketing and branding that is generationally relevant to your target audience.
