Ambient scenting is the practice of infusing a space – such as a retail store, hotel room or lobby – with an evenly distributed and ever-present fragrance. These fragrances are subtle yet undoubtedly pleasant and are designed to foster the best possible emotional and psychological states in customers inhabiting the space.
Research has shown that the way a space is scented can completely change customers’ perceptions of the space.
For example, customers perceive scented spaces as more luxurious and high-end than non-scented spaces. This, in turn, leads to customers being willing to pay 10% to 20% more for a product in a scented space than the same product in a non-scented space.
To illustrate this, a study by Nike conducted in 1993 proved that customers were 84% more likely to buy their shoes when in a scented space.
Scent As A Part Of Interior Design
When it comes to companies that put a premium on experiences – such as companies that operate in the hospitality or travel industry – the ambient scenting goes hand in hand with interior design.
Not only should a space look appealing, but its smell should reinforce the visual appeal. A well-chosen fragrance will complement and enhance the surroundings by helping to set the mood in harmony with the colours and textures that set the scene.
Moreover, choosing the right scent to compliment the space’s intended purpose can also have a powerful effect. For example, citrus fragrances work well for kitchens or eating spaces to create a fresh and clean feeling. Aromas such as fresh pine needles are compelling in social spaces such as lounges because they encourage ease. At the same time, the lavender scent complements living spaces such as bedrooms owing to its soothing and relaxing properties.
Know Your Audience
Sprucing up a space with a delectable scent can work wonders, but it can also backfire if you’re not mindful of who the space is meant for.
Men, for example, might not want to stay long in a linen shop that smells overtly floral. Conversely, women might not find a knife shop that smells like oak and leather appealing.
When feminine scents such as vanilla are used in spaces targeted at women, women are likely to spend more. The same is true for masculine smells in spaces aimed at men. Research shows that when the correct scents are used for the space’s target demographic, spending goes up by as much as 20%.
Therefore, having good smells in suitable spaces could net your business more sales.
If you want to use the sense of smell to your advantage and increase your turnover as a result, then contact Scent.ology today to find out how we can help you benefit from our wide range of scents, diffusers and expert advice!
