Your marketing strategy should incorporate all senses. By discounting the sense of smell, you’re losing out on an investment in your marketing that leverages perhaps one of the strongest senses we have.
Once you understand scent marketing, you can begin developing strategies to make your brand more memorable. With perfume branding, customers start to associate a particular fragrance with your business, even subconsciously. Over time, they remember your business whenever they come into contact with that scent. But like all forms of marketing, your strategy must be tailored to your business needs.
Do Your Research
Your scent marketing will only be as effective as your knowledge of how fragrances function in a marketing scope. There are many ways that a person’s mood, productivity and emotional state may be affected by the ambience and scent of their environment.
Scent influences memory and perception and triggers emotional responses, influencing buying power and positive brand association. Your first step is to hop onto Google and research.
Define Your Brand’s Fragrance Association
Now you need to determine what mood you would like your clients or customers to be in when they visit your business premises. If you run a retail business, you’ll want your customers to feel energised and productive.
However, if you operate a psychologist’s practice, you’ll want your clients to feel calm and relaxed. Scents all promote certain emotional responses. Which ones align with your brand and are relevant within your industry?
Create An Ambience
There is a multitude of ways for business owners to appeal to new customers, but many forget to incorporate scent into the strategy. Ambient scents have an emotional appeal, but the trick is subtlety. For example, hotel chains would consider the usage of tea-derived scents to help visitors relax but not overwhelm them. Real estate agents might collaborate with interior decorators to create a warm ambient “at home” atmosphere.
Envoke Fragrance Memories With Visual Marketing
Have you considered that it’s possible to invoke scent memory with visuals? Using digital marketing, you can display imagery, colours, pictures or descriptions that evoke scents that can have a similar emotional effect on your potential customers.
Choose Your Scent Dispersal Product Range
A wide range of products is available to assist in dispersing scent across your business premises, including scented candles, scent sticks and fragrance oils. You could use a fragrance diffuser or a system for releasing scent into your air conditioning system. Take the size of your business into consideration, and also consider the size of specific areas within your premises you would like fragrances dispursed.
Partner With Scent Marketing Strategists
Science has revealed that our emotional attachment to fragrance is greater than our capacity to remember visual stimuli. Scent marketing uses this concept to generate a more positive image of your brand and a memorable experience for your customers by differentiating your product through fragrance.
Scent.ology can collaborate with you to develop a marketing strategy for your business that specifically targets your intended demographic and enhances your business offerings and onsite experience.
Discover the ideal fragrance delivery solutions for your business, whether you need fragrance diffusers for larger areas or targeted scent marketing with scent sticks or fragrance oils in South Africa. Contact Scent.ology to learn more about scent branding. Get in touch today,
