We specialise in helping businesses find ways to define their unique persona through scentology. Leveraging distinctive aromas to define your brand identity can have a powerful impact on the recognition and recollection of your brand. A standout business creates a strong, positive connection between consumers and its products and services.
Here is a step-by-step guide for how to use aromas to define your business persona.
Identify Your Brand Essence
To kick off, you must identify the essence of your brand. This means solidifying your brand’s values and promises to customers. This will help you define the emotions and associations you want your specific target audience to have when they interact with your business.
Do you want them to feel nostalgic, energetic, excited, reassured, or relaxed?
In making these decisions, you are defining your brand essence. Doing so will equip you to make strategic marketing decisions, like choosing a signature scent for your olfactory marketing design.
Define Your Signature Scent
Equipped with a solid brand essence, it’s time to create a signature scent. This scent should reflect the desired emotions and feelings you want to inspire in your customers.
If you wish to promote something like relaxation, an aroma like lavender might be appropriate. If you want to elicit nostalgia, richer scents like vanilla or caramel might be best. To convey a refreshing and invigorating vibe, citrus is a great pick, while cedarwood and leather give brands a luxury appeal.
Plan Your Diffusion Strategy
Once you have chosen the right signature aroma to reflect your brand essence, it is time to devise a diffusion strategy. This strategy will include a plan for how to implement your business aromatics in a physical business space.
Whether you use electronic diffusion devices for wider coverage or numerous reed diffusers in strategic positions, the key is to ensure a consistent aromatic intensity throughout the space. Doing so will have a greater subconscious impact on your consumers.
Our business specialises in olfactory branding. Our goal is to help you form meaningful connections with your target audience through strategic advertising. Contact Scent.ology to transform your marketing efforts.
