In these tough economic times, it is always a good idea to look for ways to optimise your marketing budget. Given that visual stimuli rule our world, scent marketing is a fantastic way to engage your customers in a subtle, unexpected way.
In this blog post, our Scentology experts outline a few strategies you can employ to make the most of your scent marketing budget.
Invest in High-Quality Diffusers
When choosing diffusers for your space, it is essential to pick a high-quality product that will provide long-lasting and effective service. You want to avoid inferior products that might malfunction, need frequent repairs, or incur unexpected additional costs.
Also, choose diffusers that can easily be refilled without any mess or waste, such as with easily refillable cartridges. Look for features like adjustable scent intensity controls to ensure that just the right amount of fragrance is released to fill your space without being overpowering and wasteful.
Strategic Fragrance Selection
When choosing your fragrance strength, choose concentrated fragrance oils that will last longer. A small amount of high-quality fragrance oil will endure, providing consistent scent diffusion for longer periods compared to its dilute counterparts.
Consider choosing a fragrance that is versatile across the seasons and events. This will establish a brand-scent association with your customers. By deciding on a signature scent, you will also cut the cost of additional scent design.
For example, a calming lavender scent might be a good choice for all-year-round use in a spa, or a zesty citrus odour might work well across the seasons in an energetic office environment.
Choose a scent marketing solution that is scalable as your business grows to avoid incurring unnecessary expenses down the line. Look for diffusers that can be easily added to additional locations as your business expands.
How Can Scent.ology Help?
- Scent.ology offers a range of high-quality scent delivery systems with extended warranties, ensuring a long-lasting return on your investment.
- Our experienced perfumers and technical scientists are well-equipped to provide premium, long-lasting scent branding solutions for your business.
- We offer versatile solutions, from monthly rentals to outright purchases or combinations of both to suit your budget.
Visit Scentology today to begin your scent branding journey. We offer a range of top-quality budget solutions to enhance your brand and engage your customers effectively.
