In some instances, scent marketing is best directed at a specific gender. However, there are times when your scent marketing strategy should cater to a wider range of people, regardless of their gender identity.
Gender-neutral indoor fragrances tend to be more subtle and balanced, neither leaning towards overly floral nor masculine notes. If you wish to use gender-neutral fragrances for your olfactory branding strategy, here are a few options that might work for you:
Bergamot
Bergamot has a somewhat citrusy aroma with a lightly floral aspect, blending hints of sweetness and even a little bit of spiciness. Across genders, this aroma is appealing, refreshing, and uplifting.
The zesty quality of the bergamot aroma comes from the citrus fruit, primarily found in southern Italy. However, it has gained popularity worldwide for its recognisable scent. It is best used in places such as bedrooms, bathrooms, kitchens, and living rooms owing to its welcoming and refreshing ambience, which can also be known to promote relaxation and calmness.
The suggesting notes have been known to neutralise other odours, creating a more pleasing atmosphere overall. You might recognise bergamot as a key ingredient used in earl grey tea. It is also commonly used in a wide range of perfumes and colognes, thanks to its mood-enhancing properties and ability to reduce stress. The refreshing and unique aroma of bergamot is an excellent option for appealing to all genders.
Bamboo
Natural bamboo does not have a strong fragrance. However, the bamboo essential oils have an aroma that is generally thought of as a clean, subtle scent with a hint of sweetness. The overall feeling that it evokes is that of being in lush green environments surrounded by tranquil and relaxing bamboo groves.
As such, the bamboo scent tends to create a feeling of serenity, making them great for use in a variety of common areas, ranging from dining rooms and hallways.
For years, hotels have also used bamboo scent owing to its unobtrusive nature and ability to make a space feel clean and promote clarity of thought. The sense of harmony with nature that bamboo fragrances evoke makes them ideal for those who wish to find a sense of peace in their working or living space.
Due to its subtle scent and lack of overtly feminine or masculine overtones, bamboo is the perfect scent for people of all genders.
Eucalyptus
Eucalyptus comes from an Australian native evergreen tree that elicits an invigorating and fresh aroma. Some have described it as having a slightly medicinal quality with hints of mint and pine. It has been described as cooling, calming, and refreshing, with a camphoraceous note.
The versatile eucalyptus aroma can be effectively used in a variety of settings owing to its ability to clear the air and create a revitalising atmosphere. In medical uses, it can help with congestion and promote respiratory health in common areas, such as foyers or hallways, as well as in bathrooms, offices, and even bedrooms.
Eucalyptus is relaxing and refreshing. Eucalyptus essential oil has been known to have antibacterial and anti-inflammatory properties, which is why it’s often used in aromatherapy and has even been known to promote mental clarity and enhanced focus. Due to its universal effectiveness and lack of either feminine or masculine dominance, this scent is suitable for all genders.
For more information on scent marketing and to gain access to a wide array of essential oils and diffusion devices, contact us at Scent.ology today.
