Have you ever walked into someone’s house and instantly felt at home? If you had to stop and analyse it, it would probably come down to the scents in that house. It could be the enticing smell of baking biscuits or the mouth-watering aroma of your favourite home cooked meal that reminds you of a happy time in your life and puts you at ease. It is precisely these types of reactions that scent marketing relies on.
In the world of real estate, this powerful tool can be used to strategically create a specific atmosphere that produces that “homely” fragrance that could sway a potential buyer. Let us take a closer look at the use of scents to improve property sales.
Creating an Inviting Environment
Introducing the right scent to a house can transform it into a home. Here are some of our top choices for homely scents:
- Clean and fresh: Choosing scents that instill a sense of cleanliness and new beginnings can help potential buyers imagine themselves living in this space.
- Warm and welcoming: Scents that evoke a warm and cosy feeling can bring back memories of happy times, positively impacting the emotions of potential buyers.
- A touch of nature: Introduce woody scents to bring the outdoors inside. These can prompt feelings of tranquillity and relaxation, which will appeal to buyers looking for a peaceful sanctuary in their busy lives.
- A South African flavour: Using scents associated with our unique South African heritage can also be a winner. Our local indigenous flavours can add distinctive character to a property, evoking a sense of pride with the prospect of owning the home.
Maximising the Impact
Some strategic applications of scent marketing in real estate include the following:
- Show Houses: When conducting an open house day, introducing a welcoming scent can help create a positive first impression, making viewers feel at ease.
- Staging: When preparing a home for sale, arranging furniture and decor can make it look more appealing. Finish off the design with an appealing smell. Clean scents can neutralise any existing odours and boost positive reactions to the space.
Some Considerations
While introducing scents has many advantages, it is good to be mindful of these factors:
- Allergens: Avoid any scents that could cause allergy sufferers to react.
- Overpowering scents: Opt for subtle scents that invite and entice, not overwhelm.
- Consistency: Have a consistent concentration of scent throughout the property for the best effect.
Contact Scent.ology today to find out more about how you can use the power of scent marketing to boost your estate agency’s sales. We have the perfect scent solution for every type of home and buyer.
