Scent marketing is becoming more and more popular with retail stores, and for good reason. Research shows that the right scent can increase sales by 11% and, just as importantly, increase customer satisfaction by a whopping 20%!
Why is this relevant to showing houses? Well, familiar or pleasant fragrances can conjure emotions and memories and help create a lasting impression. So, just imagine how the right scent in your show house can make someone feel right at home – helping them envision what it would be like to make this house their home.
The Psychology of Scent for Estate Agents
Something that potential buyers will notice first when entering a show house is the smell. In the past, estate agents have relied on the power of the smell of fried onions or freshly brewed coffee.
But these days, the science behind scent marketing proves useful in multiple applications, helping you discover a scent that creates a positive and welcoming atmosphere. This will make the house more inviting and memorable to the potential buyer.
The limbic system is the part of our brain responsible for processing emotions and memories. It is also where smells are processed. This means the brain can induce strong responses to scents, including feelings of comfort, nostalgia and relaxation.
How Can Scent.ology Help?
With a solid understanding of scent’s power, we can help you harness it for positive outcomes. Our scents can help you create a sensory experience for potential buyers that influences their emotions.
We can guide you through the process of selecting the best scent to use for the type of property you are selling and also advise on the best delivery method, including:
- Scent machines
- Reed diffusers
- Rooms sprays
- Fragrance oil burners
Factors to Consider
- Subtlety is key: The scent that you use should not be overpowering. Overwhelming fragrances can be off-putting and could even irritate some potential buyers.
- Who is your target audience? Thinking about who would be the most likely buyer of this type of property will influence your scent choices. For example, a family home would benefit from warm and inviting scents, while an upmarket apartment would be best served by contemporary, minimalist scents.
If you are ready to find out more about the power of scent marketing for your next show house, contact Scent.ology today. Let us help you cutspmise a scent that will enhance the sensory experience of your potential buyers.
