Rugby season is upon us, along with the excited crowds and the thrill of the game. Bars are packed as patrons stream in to watch live on the big screen. As a bar owner, you are always looking to ensure that your guests have a memorable experience and want to keep coming back. An overlooked element in the success story of your bar is the element of scent.
In this blog post, we will highlight the key elements of scent marketing as they apply to bars and how you can use your customers’ sense of smell to up your game!
The Science Behind Scent Marketing
Our sense of smell is closely linked with our emotions and memory. You may have noticed that a specific smell has the power to affect how you are feeling; for example, the smell of baking bread or a particular brand of fried chicken can bring a smile to your lips, instantly making you feel happier.
The reason for this is the link between your sense of smell and the brain. When you smell something familiar, it brings up the memories and emotions associated with that scent, leading to a positive emotional response.
Creating the Ideal Atmosphere in Your Bar
The strategic use of the right aroma in your bar can make you stand out from the competition, complementing your venue’s theme and style. The ideal smell can:
- Improve the fan experience: A pleasant aroma can enhance your patrons’ overall experience, making them feel more relaxed and comfortable.
- Mask unwanted odours: Fragrances can mask and dispel unpleasant odours such as smoke, alcohol, and body odour, creating a more comfortable environment for everyone.
- Encourage repeat visits: A pleasant scent experience will have a lasting impact on your customers, making them more likely to return to your bar in the future.
- Form positive associations: When encountering a similar smell elsewhere, your customer’s memory will link the smell to the good times they had in your bar and stimulate positive feelings.
To find out more about how the expert team at Scent.ology can create a signature scent for your bar this rugby season, contact us today. We offer various customised scent solutions and delivery systems to turn your bar into the town’s rugby venue of choice.
