Summer is a season of warmth, sunshine, and freshness. During this time, people tend to be more active and are generally keen on having fun. It is also when some of the happiest memories are typically made, so there is often much nostalgia associated with the season.
As a brand, it’s important to tap into this mindset through carefully crafted scent marketing tactics. Here are some summer scents that you can use in your perfume branding strategy.
Citrus
Citrus smells are energetic and invigorating, which makes them ideal for evoking summer. To create a fresh and zesty smell, consider using lemon, lime, grapefruit and orange. These aromas tend to make a space feel cleaner thanks to the natural disinfecting qualities of citric acid.
Coconut
Coconut is another traditional summer aroma that can immediately whisk your customers away to a tropical paradise in their minds. It’s a fantastic alternative for businesses looking to project a beachy mood and invoke relaxing, vacation-like sentiments. For a more elaborate aroma, you could try mixing it with other scents like vanilla or pineapple.
Watermelon
This delicious and juicy fruit is the perfect summer snack. Its sweet and fruity flavour is ideal for evoking a lively and summery atmosphere. Watermelon is immediately fresh and thirst-quenching, and the aroma is great for reinvigorating customers on hot summer days.
Sunscreen
Those who smell sunscreen quickly picture themselves on a summer vacation. It is a quintessential summer aroma that is immediately equal parts nostalgic and sunny. The coconut and floral elements in sunscreen can be employed to provide an inviting and even sexy atmosphere if used in the correct context.
Pineapple
The pineapple is a tropical fruit well-known for its association with summer and paradise vacations. Its sweet and fruity aroma is ideal for fostering a playful and cheerful vibe. It blends well with scents like coconut or vanilla to give off a beachy ambience reminiscent of piña coladas.
Ylang-Ylang
The delicate scent of ylang-ylang is sweet and exotic, with flowery and fruity overtones. It can evoke a tranquil and soothing experience. Use this unique scent to put customers at ease and help them relax.
Sea Salt
Sea salt is a popular scent for summer because it evokes the ocean and the beach. Its fresh and clean aroma is great for brands that want to remind people of summer vacations spent listening to the soothing sounds of crashing waves on the seashore.
Mint
To craft a more cool and energetic ambience that will elevate your brand and leave your premises smelling clean and inviting, add a bit of mint to your diffuser. On hot summer days, the cool and refreshing aroma of mint is hard to beat thanks to its invigorating qualities.
Vanilla
This classic scent blends very well with a variety of other fragrances. Vanilla goes pretty well with things like pineapple and coconut, among others. This makes vanilla a good addition to your summer scent arsenal. Its sweet and creamy fragrance is great for fostering a luxurious, cosy and tranquil atmosphere reminiscent of better days spent relaxing in peace.
Lavender
Although lavender is a universally loved scent commonly linked with calm, meditation and sleep, it also makes an excellent summer fragrance. Lavender’s uniquely floral and grassy overtones make one feel in tune with the serenity of nature, making it a great option for summer relaxation.
[CTA] For more perfume branding tips and scent marketing advice, contact us at Scent.ology today! We have a perfume factory in Johannesburg and can supply fragrance oils throughout South Africa.
