At Scent.ology, we know that the correct use of aromas and scents in your marketing and branding strategies can be extremely powerful. It can lead to increased sales, improved customer retention, and a better brand image in the hearts and minds of those customers who interact with your company.
When it comes to supermarkets, there are a variety of aroma strategies that you can employ to enhance patrons’ shopping experiences. Let us review four different smells that work surprisingly well in this environment:
Citrus
Citrus smells are widely associated with cleanliness, freshness, and good hygiene. This ties back to the use of citric acid as a natural disinfectant. Citrus smells, whether they be lemon, tangerine, orange, lemon grass, or something else, can be used effectively by infusing your fresh produce section with citrus smells. You can convey the image of your produce being fresh and in good condition.
There is nothing more off-putting than the smell of overripe or rotting fruit and vegetables in a fresh produce section. Using citrus can help mask this, if not eliminate it entirely, thereby enhancing the perception of your products’ quality.
Fresh Bread
The smell of fresh bread is particularly enticing when one is hungry. Many patrons of your supermarket will make a beeline for your bakery section, where all the baked goods can be found. By ensuring that your bakery section smells warm and delicious, you can enhance the sales that you make.
While you may have a naturally occurring fresh bread smell in your baked goods section, it doesn’t hurt to enhance it with a fresh bread-scented oil that can spread the aroma far and wide and solidify the image in your customers’ minds of having fresh and delicious food straight out of the oven. The smell of fresh bread is very comforting and is known to put people’s minds at ease.
Vanilla
Vanilla is a highly popular scent owing to its warmth and cosiness. It evokes feelings of contentedness and is considered one of the more inviting smells in the aromatherapist’s arsenal.
Vanilla can create an inviting atmosphere where customers feel comforted and content. When customers feel at home in your store, they are more likely to stay longer and make more purchases.
The influence of vanilla on the minds and hearts of your customers is such that it makes them feel they want to purchase more comforting goods as well, which can lead to a higher incidence of luxury purchases being made at your supermarket.
Lavender
Lavender is also well known amongst aromatherapists for being a soothing and comforting scent that reduces anxiety and fosters a sense of calm and contentment. Many shoppers who enter supermarkets are stressed and in a hurry, with some people having to deal with demanding children or families.
Having your store infused with the smell of lavender can make customers feel less rushed and hurried, which can enhance the shopping experience for them, putting their minds at ease and encouraging them to spend more time and money in your store. When customers are in a more positive state of mind, they are more amicable to spending.
Here at Scent.ology, we know aromas and how to get them to work for you. Contact us today for more information on how to get your supermarket smelling like success!
