Scent marketing isn’t just about impacting customers with pleasing and refreshing smells. Scent marketing is also about diffusing scents and aromas in the workplace to help employees do the best job.
The way our sense of smell is wired into our brain means that scents can have a powerful subconscious effect on us. Smells can impact us in ways we often don’t consciously realise, for better or worse, because they affect our sense of memory – even subconscious- and subsequently our emotions. Research shows that our moods can be worsened or improved by 40% based on the scents around us.
This deep and robust response to smells means that, as an employer, you can use them to your advantage. Aromas can make employees happier and more productive, which is beneficial for your business. An employee in a good mood is likely to perform better.
Filling a workspace with pleasing smells that positively affect employees’ psyches can cause a massive improvement in terms of performance – both optimising their emotional and psychological states for work and helping to maximise their cognitive performance.
What’s more, such an environment is likely to contribute positively to employee retention.
Interior Aroma Design
Many employers believe that expensive interior redesigns are needed to boost morale and productivity. While this can certainly be helpful, the most lusciously designed workspace interiors won’t be much help if they smell bad.
Foul odours can be powerful repellants and can be incredibly demotivating. A person who has to endure unpleasant odours all day will not concentrate on their work because their fight-or-flight response will constantly be nagging at them, telling them they have to escape.
A lack of any noticeable odours in the workplace – whether good or bad – won’t trigger the fight-or-flight response in your employees, which is good, but it remains a missed opportunity for you to fill that empty air space with something good.
Filling a workspace with an evenly diffused ambient aroma that is carefully formulated to be pleasing and positively affect employee psychology is just as impactful as an expensive interior redesign ‒ if not more so ‒ at a fraction of the cost.
Which Fragrances Are Most Effective?
About ten years ago, a Japanese company named Takasago Corporation conducted research internally, revealing that 54% of its employees made fewer typos when working in a lemon-scented space. Furthermore, about 33% of its employees made fewer mistakes when smelling jasmine, and 20% earned fewer mistakes while smelling lavender.
Citrus scents are widely thought to encourage a sense of freshness, vitality and mental clarity, which leads to better cognitive performance. Smells such as lavender and jasmine have been shown to reduce stress. Stress can have devastating effects on employee productivity, so finding ways to minimise it is highly beneficial. Meanwhile, rosemary and mint are effective at combatting mental fatigue.
Various combinations of scents can be custom made to suit your specific needs. Scent.ology also has a wide range of diffusers and aroma delivery devices to help infuse your space with invigorating fragrances that will boost productivity. Contact us now to find out what we can do for your business!
