Here at Scent.ology, we believe that seasonal scent marketing is a powerful way of creating positive and pleasing brand associations in the minds and hearts of customers. Through the use of seasonal fragrances, you can enhance the relevance of your brand to a particular time in a customer’s life, thereby evoking nostalgia and leading to a better overall brand experience.
Here are some ways to go about choosing your business’s summer scent and some ideas for which scents you might want to play around with.
Know Your Brand Identity And Target Audience
Before choosing an appropriate summer scent, you need to consider the values and personality that define your brand identity.
Determine whether your brand is all about luxury, austerity, professionalism, relaxation, or excitement, for example. Whatever your brand identity, choose a summer-focused scent that best matches what you hope to convey through your other marketing efforts.
Through your overall marketing strategy, you will have already identified your target audience, so your chosen summer scent should appeal to that particular audience. For example, floral aromas might work well in a women’s department store but not be ideal for a men’s clothing shop.
Consider The Seasonal Factors And Do A Test Run
Any scent marketing strategy is best executed after running a few tests and trying out a few options before investing in a wide-scale summer scent marketing campaign. Investigate how well the chosen scents are received by the customer base and how well they fit with your summer brand positioning. The chosen aromas should complement the store’s summer decor and the overall ambience to create a more cohesive experience.
Most importantly, since this is a seasonal scent marketing strategy, it should take seasonal factors into account. These factors might involve foods, weather, or experiences commonly associated with summertime, such as going to the beach.
Aromas linked to these things could include coconut, sea breeze, berries, citrus, pineapple, or floral scents. Depending on your chosen aroma, you could consider blending it with others to create something unique yet familiar to the summer experience.
The impact of this kind of scent marketing, when done correctly and with subtlety, can be considerable, so it is worth giving it a try.
Contact us at Scent.ology to gain access to our wide array of delicious summer scents and diffusion devices. Let us advise you on how to choose the best aroma to suit your business.
