By strategically choosing scents associated with seasonal experiences, businesses can create memorable experiences that can drive sales up. It’s a powerful way of evoking nostalgia and emotional connections in customers’ minds, who then connect those feelings to your brand. Ultimately, this can influence purchasing decisions and help strengthen your overall marketing strategy significantly.
Here are some tips for pulling off a successful seasonal scent marketing strategy.
Choose The Right Scents For Each Season
Different seasons have different experiences with food, weather, and other factors associated with them. As such, it is important in your marketing strategy that you research and apply the appropriate scents to match the season.
Failing to do so could result in cognitive dissonance in your customers’ minds. Instead, you want to achieve a strong psychological connection that will drive sales up by emphasising the lived experience of your customers during the given season.
For example, spring aromas might include citrus or fresh floral notes, as it is a time of new growth that is commonly associated with flowers in bloom. Summer might be more strongly linked to fruity and tropical aromas. Coconut, for example, is a popular summer scent as it is associated with beachside vacations, cocktail drinks, and sunscreen. Other summer aromas might include the smell of freshly cut grass or sea breeze.
In autumn, popular aromas that might be connected with the season could include spicy notes like cinnamon or nutmeg. Other comforting scents such as sandalwood might also be associated with the specific time of year when the leaves fall to the ground and create a distinctive, woody aroma.
In winter, a good bet is to go for something cosy and comforting. The smell of vanilla, for example, or even peppermint could be effective during this time of year.
Link Seasonal Scent Marketing To Your Other Marketing Strategies
When carrying out a seasonal scent marketing strategy, one of the most important things you should remember to do is connect it to your other marketing efforts to create a unified and cohesive experience. Your scent marketing strategy will be more powerful if it matches the decor, colours, and other kinds of brand messaging being pushed in your store.
For example, if your summertime scent marketing includes pineapple and coconut notes, you might also have beach-themed posters and promotions on display with sunny images that connect the smell in the air to the visuals on display.
The kinds of products that you sell or promote during the period should also be as strongly associated as possible with the season to help further drive home the seasonal experience for customers. Even an appropriate choice of indoor music could be a powerful tactic to exploit.
Here at Scent.ology, we have a stunning range of seasonal scents that you can use in your scent marketing strategy. Contact us now to take full advantage of the senses and boost your sales.
