Consumers have grown accustomed to receiving a constant bombardment of marketing messaging through visual and audio cues. If brands want to rise above the noise, they need to engage all five senses to stand out amongst the noise. With a comprehensive range of everyday scenting solutions available, your brand’s message will take on a new dimension with a strategic, subtle yet significant use of fragrance.
The right scent can evoke memories and have a profound psychological influence on everybody who enters your home or business. Similarly, an aroma that doesn’t fit the surroundings can have an equally negative impact.
Perception Of Quality
Implementing a scenting program throughout your space can have profound benefits. An aroma tailored to complement an interior space can profoundly affect the luxury quality the space encapsulates. As soon as the quality of an environment is elevated, the experience, perception, mood, and productivity within that space are elevated with it.
Aromas from common air fresheners will fade quickly, and the difference is noticeable. The right fragrance diffuser solutions allow you to adjust fragrance intensity by regulating both scent strength and duration. With this, you can set your scenting program to be active during business hours.
Every Day Scenting Solutions
In order for a scent program to be effective, it needs to be long-lasting and self-regulating. This is when retail and commercially available air fresheners simply won’t do the trick.
Strategic scenting solutions are scientifically formulated. There are four everyday scent solution categories.
- Nebulising Diffusers
The process uses a high velocity, pressured air stream and jet nozzle to break down the essential oil into tiny particles. When the oil is discharged from the diffuser, it forms a fine mist that is distributed evenly throughout your space at regular, programmable intervals.
- Ultrasonic Diffusers
This popular style of diffuser creates a thin and diluted mist of essential oil using water and electrical frequencies. A small disc under the surface of the water generates ultrasonic vibrations, causing the essential oil to split into tiny micro particles.
- Heat Diffusers
As the name implies, heat diffusers incorporate heated components to evaporate fragrances into the air gradually. Some heat diffusers apply very high levels of heat to produce a stronger scent, while premium heat diffusers use extremely low heat levels to prevent modifying the chemical contents of the oils being diffused.
- Evaporative Diffusers
Evaporative diffusion distributes the aroma of essential oils via airflow. A fan circulates air through a filter, such as a tissue or a pad with essential oils applied to it. The flowing air causes the oil to evaporate and permeate the space swiftly.
Scent sticks or reed diffusers are an environmentally friendly and energy-free approach to fragrance diffusing. You can regulate the fragrance intensity with the number of reeds you place, allowing the aroma to draw and evaporate naturally.
An effective scenting program takes a certain amount of insight and strategy, and this is where a team of experienced perfumers and scent marketing strategists can help. You’ll be able to choose from Scent.ology’s extensive library of premium fragrances at our perfume factory in Johannesburg, or allow us to develop a signature fragrance for you. We can tailor the ideal scent delivery systems as part of your business’s scent marketing strategy. Get in touch today.
