Scented spaces have demonstrated the power to minimise typos made by office employees, enhance product quality perception, and increase buying intent and length of stay in a retail environment. Scent marketing has the ability to influence your customers’ decision-making and can even increase their willingness to pay more for your product.
The fundamental power of olfactory branding (also known as perfume branding or scent marketing) lies in its capacity to build instant, profound, and distinctive emotional connections with customers.
Regardless of your industry, the process and considerations for translating your business identity into an olfactory brand are the same.
Define Your Brand Identity
Fully understand and define your business’s brand DNA. The signature fragrance must represent and reinforce the brand’s core values, much like in visual or auditory branding.
Define your brand promise, personality and tone, as well as your values and the emotive quality that you want to associate with your brand experience. Put these ideas into a unified brand statement that will serve as a roadmap for your perfume branding strategy.
Collaborate With A Scent Marketing Strategist
The art and science of creating a distinctive trademark smell are intertwined. To develop the perfect perfume branding composition, you need the talent of a fragrance strategist to analyse and interpret a brand through the olfactory lens and the imagination of a trained perfumer. During this process, which differs from typical fragrance formulation, scents are chosen to symbolise emotional triggers. The strategist considers your brand strategy, corporate identity, colour branding, interior design and customer demographic.
Specify Your Diffusion Points
Answer the following questions regarding the message you want to express about your brand’s values and personality, as well as the overall customer experience you want to create:
- Do you want the aroma to serve as a type of welcoming, focusing on primary entrances?
- Do you want a fragrance that permeates the entire space or just the areas with the highest foot traffic?
- Do you want your fragrance to be active all the time or just during particular hours?
- Do you want the scent to serve as a background or a clearer and more distinct statement?
With that in mind, you can work with your fragrance strategist to determine the best perfume branding solutions and placements. These products are intended for business owners and staff to easily configure the duration and intensity of active scents within a space.
Creating and diffusing a signature scent can lead to enhanced brand loyalty, product assurance, sales volume, price/value perception, and customer experience. Your scent could provide a productisation opportunity, providing you with an additional revenue stream.
Want To Find Out More?
With Scent.ology, you’ll have the option of choosing from our extensive fragrance library, or we can collaborate to create your signature fragrance as part of your scent marketing strategy. You’ll be able to choose from our signature range of fragrance oils in South Africa and various scenting solutions, including fragrances diffusers, scent sticks, air conditioner integrated systems, and other diffusion systems.
Our systems have been developed at our perfume factory in Johannesburg through exclusive international partnerships and the ongoing work of a team of experienced perfumers and technical scientists. We have the art of scent marketing and perfume branding down to a science.
Get in touch today to discover how we can enhance your customer experience by developing your signature scent solution.
