Perfume branding is not just about making a space smell nice; it is about creating a lasting impression. Fragrances can remind us of some favourite memories, emotions or even a person or place. In the same way, the creation of the finished product is not just about the chemistry of creating a unique scent but rather about defining an identity for your brand.
In this blog post, we will take a closer look at the process of capturing scents and turning them into powerful marketing tools.
The Raw Materials of Scents
The process of scent creation begins with raw materials, many of which are found in nature. We use a variety of methods to extract the natural oils that hold these wonderful scents, including:
- Distillation: This process is used to extract essential oils from plants like lavender and rose. Plants are boiled in a still. Essential oils dissolve and rise up with the resultant steam, which is captured and cooled, allowing for liquid oils to be collected.
- Expression: Another method involves crushing or pressing plant matter, like the peels of citrus fruits. The fruit skins are punctured and pressed to extract their fragrant oils. This method is used where oils are sensitive to heat.
- Solvent Extraction: Plant materials (like delicate jasmine and mimosa) are soaked in organic solvents like hexane, ether and ethanol. Aromatic components dissolve in these solvents and can be extracted by allowing the solvents to evaporate.
In addition to plant sources, it is also possible to produce scents from synthetic molecules. These offer a suitable and ecologically friendly alternative to rare natural ingredients.
Creating the Perfect Scent
Skilled perfume branding experts can easily blend natural and synthetic components to create long-lasting, complex scents to complement your brand. They will use their expert knowledge of fragrance families (such as floral, woody, fresh and spicy) to create the right mix of notes and develop a fragrance that your target audience will associate with your brand. The big idea is that this will help position your brand in the consumer’s mind each time that smell comes up in day to day life.
Whether you own a hotel, spa, or retail store, there is a scent that will define your brand, build customer loyalty and leave a lasting impression.
Are you ready to capture the essence of your brand in a scent? Contact Scent.ology today to find out more about perfume branding and how your marketing strategy can benefit from it.
