The use of scent, specifically in retail marketing, started to gain some real traction in the 1990s, and today, it forms the foundation of many promotional strategies – not just a passing fad. You may be wondering why scent marketing is so effective. The power lies in the ability of odours to activate the part of our brain that triggers memories and emotions.
In this blog post, we will share some success stories of large international companies that have benefited from implementing this innovative strategy.
Real World Success Stories
- Pandora: Jewellery brand Pandora opted for a scent that creates a relaxed and comfortable shopping experience in their stores. They have observed an increase in sales resulting from enhanced customer perceptions.
- Tigerlily: This Australian brand specialises in swimwear, resort wear and clothing. They decided to go for a scent in their retail store that would prompt positive beach memories for their customers. Their summery blend of coconut and lime is a perfect foil for this brand’s laid-back aesthetic.
- Samsung: The tech giant Samsung was an early adopter of the idea of scent marketing. Their flagship stores are still infused with a signature scent that has been described as “crisp and evocative.” They continue to benefit from the customer loyalty and brand reinforcement that their signature scent has created.
- IKEA: This famous brand’s scent was designed to create a warm, comfortable, home-like atmosphere in their stores. Additionally, they have cleverly included their familiar scent in products like scented candles and room sprays, which customers have purchased and used in their homes, further extending the reach of their signature scent right into your lounge or bedroom.
Give Your Brand the Edge
It is tough out there. Businesses are struggling and competition is intense. Connect with your audience on a whole new level by including scent marketing in your marketing toolkit. Your signature scent can make your brand instantly recognisable and unbeatably connected.
Are you ready to find out how scent marketing can grow brand loyalty and boost your bottom line? Contact Scent.ology today to find out more about our customised scenting solutions for your business.
