When it comes to scent marketing and perfume branding strategies, one of the most effective approaches is to create your own unique scent that can be immediately associated solely with your brand.
This approach, known as a scent logo, serves as an olfactory identifier of your specific brand, one that customers will ideally always associate with your business.
At Scent.ology, we manufacture fragrances at our perfume factory in Johannesburg, and are therefore experts when it comes to perfume branding, supplying all manner of fragrance oils and diffusers in South Africa.
We have ample experience in creating unique aromas that are immediately identifiable and pleasing to the nose, blending key ingredients to create a scent that is wonderful and one-of-a-kind.
We have advised many businesses on how to create their own signature scents, so we thought we would share some of our insights here so that you can see what goes into building your own scent logo.
Collaborate With Professionals
Few businesses that want to develop a signature scent for their olfactory branding strategy have much knowledge about scents. Believe it or not, there is quite a robust and well-established science to the whole thing, with certain smells having strong associations with certain things and widely accepted effects on the human brain.
Knowing how to mix aromas to evoke the feelings you want is an art and a science, which is why it is essential that you consult a professional scentologist upfront and then collaborate with them to develop your scent logo.
Identify Base Scents That Represent Your Company’s Mission
This is one of the most important things you can do in the development of your signature scent, as it will form the basis on which the scent is built.
With the assistance of a professional scentologist, you will need to identify the basic aromas that you feel best reflect the mission of your company. You will need to ask yourself questions such as how you want your customers to feel when they interact with your brand. Do you want them to feel energised? Comforted? Seduced? Confident? Gather aromas that you feel help evoke these feelings.
Blend The Scents
Once you have found a handful of base aromas that you feel best reflect the intention and positioning of your brand, you can begin experimenting with different blends. With the help of your scentologist collaborator, you can try blending the scents in different combinations and ratios until you find the one that works best.
You will want to test your signature scent on a few test subjects to see how they respond to it, as this will help you find the most objectively appealing blend that achieves the best possible results.
We at Scent.ology are eager to help you develop your unique scent logo! As scent marketing experts with tons of experience in perfume branding strategies, we can ensure you achieve your olfactory branding goals. Call us today for more information!
