Scent marketing is a powerful tool to use to improve the success of your business. The way that aromas impact the human mind can have a significant effect on customers’ experiences with your brand.
However, scentology is not just the study of how fragrances can impact customer behavior; it also looks at how they can impact employee productivity. Choosing the right set of fragrances for your place of business can have a noticeable effect on the mood, morale, energy and overall atmosphere. This is not only beneficial for your employees but for yourself as well, giving you a much-needed boost to your sense of motivation and overall energy levels.
Let us review some scents that smell like success and why.
Coffee
The smell of java is warm and comforting, a soothing smell that many of us associate with the start of the day. Coffee is notorious for its caffeine content, which is why the delicious drink has become a staple for early mornings.
Many people feel like the drink gives them the much-needed kick to get the day going, giving them the energy, motivation and clarity of mind needed to get to work. The smell of coffee smells like success because it is positively associated with hard work and drive.
Citrus
The scent of just about any kind of citrus, such as lemon, tangerine or orange, evokes feelings of freshness. The natural acidity found in citrus ‒ particularly lemon ‒ has meant that it has been used throughout history as a cleaning agent. Citric acid has naturally occurring antibacterial and antiseptic qualities and can even be used as a mild bleach.
This means that the scent of citrus is immediately associated with cleanliness, freshness and a sense of orderliness ‒ all qualities associated with success.
Rosemary
Rosemary is an immediately recognisable scent, as it is a very popular herb used in cooking. However, the smell of rosemary has long been associated with improving one’s mood, reducing anxiety and boosting productivity. Simply by smelling rosemary, one’s cortisol levels drop, resulting in a calmer, more focused state of mind.
Successful people know how to remain calm when the going gets tough, which is why the smell of rosemary evokes success. It speaks to having a sense of focus and a calm determination to get the job done.
At Scent.ology, we specialise in scent marketing. Our perfume factory in Johannesburg provides a wide range of scents for you to use in your fragrance diffusers for both home and commercial use. Contact us today to get yours!
