What Is Scent Marketing?
Scent marketing is the art and science of using carefully selected ingredients to manufacture fragrances for diffusion throughout your home or business. The fragrances are designed to be pleasant and to either invigorate and/or soothe, while also aiming to stimulate a positive mental association between the business, the pleasant scent and the person.
The results are powerful because the olfactory centre is linked closely with the memory centre of the brain, which in turn has a strong relationship with our emotions. Therefore, smells can have a potent effect on our emotions.
Does It Work?
Quite a lot of research has been done on the effectiveness of scent marketing in various scenarios, from real estate sales to gyms to retail stores to hotels to casinos, and virtually all the results have pointed strongly towards the efficacy of scent marketing when done correctly. So, yes, it works quite well.
However, research aside, you know that standing in a room with a pleasant smell is far more likely to make you feel happy and content, thereby reducing anxiety, versus standing in a room with a foul smell, which would undoubtedly make you want to leave and cause stress.
Our own experiences in life tell us that it works. The smell of cinnamon at Christmas, the distinctive smell of various fast food, and the smell of jasmine at springtime, for example, create immediate emotional connections for a lot of people.
Why would the same not be true when using scent marketing in your business?
How Do I Know What Scents Are Right For Me?
Choosing the scents that are best for your application can be overwhelming since there are so many to choose from. Thankfully, you can approach experts like Scent.ology to advise you and guide you towards the right scent for your specific needs.
All you need to know is that not all scents are the same, and different ones can produce different effects. It is important to know which smells combine well to compliment each other not only in terms of the mix of aromas but also in terms of their respective therapeutic effects.
A scent marketing expert will know how to help you figure out what works for you.
Will It Be A Lot Of Extra Work?
There might be some mild maintenance every few weeks or so, depending on the diffusion technology you’ve chosen. Some of the more advanced diffusion technologies are mostly automated, while the more simple ones require refilling every so often. However, the upkeep is minimal regardless.
If you so desire, you can hire scent marketing service providers like Scent.ology to manage your diffusion systems for you and ensure that it is always functioning as they should.
For all of your scent marketing needs, from essential oils to diffusion systems, contact Scen.ology today!
