Sensory stimuli can be a powerful tool to utilise in marketing campaigns. It can be a collaborative effort, with lighting in your consult rooms or even the temperature in the store. Sensory stimuli help consumers envision the good or service in a familiar setting because it can play on their memory. In particular, scent marketing is significant in resonating with consumers and influencing purchasing decisions or using your services. But it can all be a delicate balance of creating memorability while still reinforcing your brand in the consumer’s mind.
In this article, we explore the six most sought-after scents to utilise in your marketing campaigns.
Warm Scents
The smells of vanilla and cinnamon are warm, inviting to consumers, and create a positive experience as they recall previous interactions with these specific scents. These types of smells work well in food settings, cafes, and even home decor stores.
Tropical Scents
The smells of coconut or the ocean instantly take consumers back to a previous holiday or remind them of a beach holiday. This can be useful in creating the perception of paradise and being on holiday and works well with similarly themed brands. Stores that sell sandals or beachwear and even spas can benefit from using tropical scents.
Deep Scents
Leather is often associated with being luxurious and rich, which works well with premium brands that sell exclusive products. Car showrooms and furniture stores use the leather scent to promote the feeling of exclusiveness to customers and passersby.
Older Scents
Surprisingly, older scents can work in the right setting. That setting can be an antique store or a bookstore. And while it may not sound appealing, it is actually inviting. This scent can come across as muskier but is influential in drawing in customers.
Relaxing Scents
Lavender is often the go-to when used for a comforting and relaxing scent branding, as it is quite effective. It immediately calms down consumers, engaging with them in a peaceful manner. The scent of lavender wafting through bed stores, skincare stores, and even spa treatment rooms can be persuasive.
Clean Scents
Fresh linen, cotton, and clean air are all smells that attract consumers. It can be used in baby stores, linen shops, and even in a doctor’s consult room. It provides consumers with the idea that the area is clean and can make them want to engage with your brand or business.
When utilising scent to generate brand awareness and persuade consumers, finding the right scent for your business is essential. Using a smell that does not fit in with what you do or sell can deter consumers from making a purchase or even returning.
Scent.ology specialises in scent marketing products and can help create the ideal customer experience for your business. Visit us online to see our full range of products designed to enhance your business.
