The way a place smells can dramatically alter how we feel about it. Bad smells have been known to increase stress levels, while pleasing smells have been shown to help improve moods, reduce stress and increase productivity.
Scent marketing or perfume branding can thus have a powerful impact on customer satisfaction and improve sales.
Increase Draw And Retention
Studies have shown as many as 74% of consumers are more likely to enter a shop when it smells pleasing to them, while 77% of consumers have said that a pleasant-smelling hotel would positively impact their enjoyment of the space and likelihood of returning. This staggering statistic shows just how powerful scent can be for the success of a business.
Conversely, the research has shown that about 90% of consumers will leave a shop or other space if the smell is unpleasant and would be reluctant to ever return. This means that it is absolutely critical that one places a premium on positive smells and the elimination of bad ones.
Many more studies exist that show similar results. All of them show that pleasant smells make customers linger longer while simultaneously improving their mood and likelihood to do business with you.
For example, research shows that customers are 11% more likely to make a purchase when the ambient aroma is pleasing to them and can boost customer satisfaction by 20%.
Crafting The Right Ambience
Getting your business to smell appealing requires ambient diffusion options. Ambient aromas have been shown to be extremely effective at retaining customers and creating a positive experience for them.
Through ambient diffusion, customers will experience the pleasing scents that stir up memories, while simultaneously creating new ones. This eliminates stress, inspires and increases the likelihood of doing business.
Ambient scents have been shown to have a demonstrably positive impact on consumer purchasing behaviour. However, it is not only the experience when in the store that matters, but rather the association with the brand that is formed in the customer’s mind afterwards as well.
Smells and memories are tightly linked, so the impact of smell on how a customer feels about your brand is significant. Scents can play an important role in whether customers want to return or not.
To enhance your customer satisfaction score, it is important that your scent marketing game is on point. Contact us at Scent.ology today and let us help you figure out the best scents for your business as well as the best way to diffuse them.
