Scent marketing or perfume branding is a well-established, well-researched and scientifically proven way of cementing a brand in the minds of consumers. Powerful connections between our olfactory systems and the memory centres in our brains make scents extremely powerful communicators of ideas, feelings and memories ‒ without ever uttering a word.
While many use scent marketing or olfactory branding to differentiate one’s brand and create a permanent and positive impression in the minds of consumers, the use of scents for limited events can also be compelling for several reasons.
It’s Intangible
Unlike images, videos, decor or words, smells are somewhat intangible and hard to define for many people. Smells evoke emotions, stir up memories or jog the imagination. A smell can cause an array of complex thoughts and feelings to bubble to the surface in a way that no other medium can reasonably muster.
It’s all in the smeller’s mind, which makes it incredibly powerful but also very affordable ‒ especially when compared with visual or auditory marketing mediums on a cost-to-results comparison basis.
For events, this intangible power is invaluable, as it can create a once-off experience and memory associated with the event that will never be shaken.
It Elevates
Whether you’re hosting a wedding, a birthday party, an art exhibition or a product launch, the artful use of carefully selected scents ‒ distributed throughout the event venue by means of a scent diffuser ‒ will elevate the event above its contemporaries.
Event elevation is key because it will not only make the event more enjoyable but it will make the event feel unique.
For example, a well-chosen and well-placed scent at a wedding will transform it into a wedding that few people will ever forget ‒ particularly if they smell that scent again one day in future. This would not only make the wedding extremely memorable for guests but also for the bride and groom, who will forever associate that aroma with their wedding day.
It Enhances
A well-chosen scent will also enhance the experience of the event and drive greater immersion and therefore enjoyment. The better the event smells, the more people will inherently enjoy themselves and hold a positive view of the event in their minds.
Smells have a lot of power to alter our moods, and so a pleasing aroma can make an event seem like it was much more enjoyable than it might have seemed without the scent. This will make people want to stay longer and will therefore make your event more successful.
For more scent marketing and perfume branding, contact Scent.ology today and get a diffuser along with a range of scents and expert advice.
