Some of the most successful brands in the world use scent marketing to capture your imagination and build a connection with the customer.
There are many different scents that can positively impact your business by playing on moods through exploiting the olfactory links to the hippocampus in the brain, which allows smells to have an emotional impact.
Warm Vs Cool
Certain types of smells have a stronger effect on boosting a brand in the hearts and minds of customers than others. While fresh, cool smells such as peppermint or lemon are popular choices, recent research found that warm scents such as cinnamon or vanilla, for example, resulted in an increase in sales compared with cool scents.
Research indicates that warm scents increased sales because they created the perception that the environment was more socially dense or crowded. This spatial perception manipulation technique fooled the mind into believing that the shop was more successful.
Leather
Leather is a surprising scent that is not commonly used, but it can be extremely effective. The smell of leather can evoke a feeling of opulence and high quality. This aroma is successfully used in the selling of new cars, new handbags or new luxury shoes. Customers who wish to convey a sense of status will be attracted to the smell of leather. This works well in places such as jewellery stores or shoe stores.
Woody
Another surprising choice of smell is woody aromas. Scents such as cedar basil, mint, pine, moss or sage worked very well in retail outlets selling things such as sporting goods, furniture or any outdoor equipment.
Fresh Linen
The smell of fresh linen creates a feeling of contentment, relaxation, comfort, and cleanliness. The smell of clean linen conveys a sense of high quality and works well in the hospitality industry.
Popcorn
Popcorn is a very distinctive scent and is used to great effect by the cinema industry, as well as by the amusement park industry. Disneyland, for example, has scent diffusers set up around Disney World that spread the smell of popcorn outside. Popcorn is very strong smell that conveys fun and excitement.[CTA] For more aroma marketing tips and tricks and to get access to a wide range of essential oils and diffusers that will take your brand to the next level, contact Scent.ology today!
