Going to the bank can be stressful. Very often, you have to stand in queues and sometimes struggle to get what you need owing to the onerous administrative hurdles that cause you to tear your hair out.
Dealing with money is never easy, and it’s often associated with feelings of anxiety and stress, as many people are financially constrained in the current economy. To retain your clientele as a bank, you need to ensure that your clients get good service and feel cared for.
You want your customers to come into the bank and feel optimistic about their prospects and to feel comforted that they have a helping hand in your institution to guide them and make sure that everything will be okay.
There are many aspects to your marketing that can help solidify this perception in your customers’ minds, such as interior design and decorating, visual branding, colour schemes, product offerings and so on. However, one marketing tactic that adds a significant amount of weight towards convincing customers to trust your brand is scent marketing.
Calming Atmosphere
Scent marketing in banks has the potential to soothe customers when they come in. There are many aromas and combinations of aromas that can be diffused to make customers feel calmer and at ease.
Soothing customers makes them easier to deal with. It makes them more likely to be patient in the queues and less likely to feel frustrated. It is also calming for the employees, who also benefit from feeling less anxious and stressed while on the clock.
Brand Association
Another reason why banks could benefit from scent marketing is that it creates a strong brand association within the minds and hearts of customers.
Scent marketing is uniquely powerful in that it impacts the emotions and has a direct link to the parts of our brains where we form memories. Memories and emotional associations are powerful tools at the marketer’s disposal, and scent marketing allows banks to access this powerful option.
What this means is that customers will remember your brand fondly. Customers are more likely to form positive associations with your brand if the bank’s interior smells good. This increases the chance of customer retention and improves customer loyalty.
Productivity
Scent marketing can also improve productivity among employees. With the right combinations of scents, one can invigorate and stimulate those working within the scent diffusion area.
Working inside a bank can be arduous, particularly for tellers who have to deal with many customers and remain focused for extended periods. This can be quite strenuous, and if customer-facing employees fail at their jobs, it impacts the brand directly.
Diffusing the right set of aromas throughout the bank can combat these issues. Through this, employees will be less likely to be overwhelmed by stress and anxiety, while also remaining more focused and energised, thereby more capable of performing their jobs with excellence.
This increase in productivity can directly impact the levels of customer service provided by the bank, which thereby improves the perception of the brand.
For advice and access to everything you need to roll out a masterful scent marketing strategy at your financial institution or bank, contact us at Scent.ology to get started.
