Smell has a remarkable tendency to influence behaviour on both a subconscious and instinctual level. Using perfume branding can influence your customers towards certain purchases or form a more favourable association with your brand.
Your business’s long-term scent marketing strategy most likely involves expanding your business and increasing profits. Market trends and customer habits constantly change. Learning what your target markets need and adapting to their requirements and expectations is the most effective method to reach them. Using marketing strategies from successful global corporations is one approach to obtain an advantage over the competition. Many of the most profitable and successful businesses in the world incorporate perfume branding and scent marketing as a strategy.
Starbucks
This powerhouse is known for their enticing smell of dark coffee beans and freshly brewed coffee. They add the coffee aroma to the HVAC system to permeate the air in each establishment as an in-your-face reminder to purchase coffee. Even though Starbucks also sell an assortment of baked goods, these smells aren’t as noticeable as the enhanced coffee fragrance.
Burger King
Burger King is a world-renowned brand with broad-reaching marketing strategies, but the aroma of the Whopper draws the most attention from burger fans.
Japanese Burger King franchises utilise the fragrance of grilled meat to stir customers’ appetites and showcase menu options. Ventilation ducts circulate the alluring Whopper scent throughout the establishments, cultivating a heightened appetite in hungry customers.
Cinnabon
Cinnabon is another company that employs a food-themed fragrance approach. But this method is more practical than blowing cinnamon or vanilla icing with a fragrances diffuser or through the air vents. When Cinnabon designs its locations, the ovens are placed at or near the front of each establishment rather than at the rear. Customers are more likely to walk in if they can smell the characteristic scent of freshly cooked cinnamon buns sweeping through the establishment and its surroundings.
Hyatt Hotels
Hotel guests want a clean, comfortable place to rest their heads for the night, so hotels employ scent marketing strategies for an enhanced customer experience. For example, the “Seamless” fragrance is the trademark of the Hyatt hotel chain.
This hotel chain equips its establishments with a signature fragrance that blends fresh blueberries, delicate florals, musk and warm vanilla. As influential as the brand’s design, colour palette, and advertising strategies have been, Hyatt’s perfume branding has been widely acknowledged as one of its most valuable assets.
Rolls Royce
One of the best things about owning a new automobile is the euphoric aroma that lingers in the air for weeks or months after the purchase. To improve customer satisfaction, the Luxury brand Rolls Royce utilises an artificial “new car scent” in its vehicles.
This way, Rolls Royce owners get to experience the new car scent not just when they initially drive the vehicle home but anytime the car is dropped off at one of the company’s service facilities.
Develop Your Scent Marketing Strategy Today
A delicate scent of clean linen helps relax hotel guests and make them feel at ease, while an exciting rush of citrus can energise visitors to your mall or casino. Scent.ology’s fragrance delivery systems can also be tailored and targeted to meet your specific demands, such as a tropical scent infusion in the swimsuit section or a heightened fragrance of baby powder in the baby product department.
Signature fragrances can be created and distributed exclusively as part of your complete fragrance marketing strategy, whether for one-time unforgettable events or softly spread across your establishments.
Discover the best fragrance delivery systems and diffusers in South Africa, or get in touch with us now to learn more about perfume branding and scent marketing.
